
Managing Customer Value: One Stage At A Time
まだ評価がありません
Romance
Science & Technology
Business & Economics
形式
キンドル
ページ数
414
言語
中国語
公開されました
Jan 1, 2009
出版社
World Scientific
版
Illustrated
ISBN-10
981433846X
ISBN-13
9789814338462
説明
Dilip Soman and Sara N-Marandi delve into the intricate world of customer engagement in a comprehensive exploration of value management. They guide readers through the nuanced stages of building relationships with potential customers, emphasizing the importance of understanding their needs and expectations. The authors illustrate how to transform initial interactions into meaningful engagements that foster loyalty and long-term value.
At the heart of their strategy is a practical framework that breaks down the customer journey into manageable steps. Soman and N-Marandi highlight techniques for recognizing and nurturing customer preferences, enabling organizations to tailor their offerings effectively. With each stage, they reveal insights on how to cultivate a positive brand perception, addressing barriers that often hinder customer conversion.
This insightful examination is packed with real-world examples and actionable strategies, making it an invaluable resource for businesses looking to enhance their customer relationship management practices. By prioritizing customer value, organizations can not only attract new clients but also maintain enduring connections that drive sustained growth.
At the heart of their strategy is a practical framework that breaks down the customer journey into manageable steps. Soman and N-Marandi highlight techniques for recognizing and nurturing customer preferences, enabling organizations to tailor their offerings effectively. With each stage, they reveal insights on how to cultivate a positive brand perception, addressing barriers that often hinder customer conversion.
This insightful examination is packed with real-world examples and actionable strategies, making it an invaluable resource for businesses looking to enhance their customer relationship management practices. By prioritizing customer value, organizations can not only attract new clients but also maintain enduring connections that drive sustained growth.