Managing Customer Value: One Stage At A Time

Managing Customer Value: One Stage At A Time

Dilip Soman , Sara N-Marandi
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Romance Science & Technology Business & Economics
格式 Kindle
页数 414
语言 中文
已发布 Jan 1, 2009
出版商 World Scientific
版本 Illustrated
ISBN-10 981433846X
ISBN-13 9789814338462
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描述

Dilip Soman and Sara N-Marandi delve into the intricate world of customer engagement in a comprehensive exploration of value management. They guide readers through the nuanced stages of building relationships with potential customers, emphasizing the importance of understanding their needs and expectations. The authors illustrate how to transform initial interactions into meaningful engagements that foster loyalty and long-term value.

At the heart of their strategy is a practical framework that breaks down the customer journey into manageable steps. Soman and N-Marandi highlight techniques for recognizing and nurturing customer preferences, enabling organizations to tailor their offerings effectively. With each stage, they reveal insights on how to cultivate a positive brand perception, addressing barriers that often hinder customer conversion.

This insightful examination is packed with real-world examples and actionable strategies, making it an invaluable resource for businesses looking to enhance their customer relationship management practices. By prioritizing customer value, organizations can not only attract new clients but also maintain enduring connections that drive sustained growth.

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