Description
Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
Book Details
Format
Kindle
Pages
210 pages
Language
English
Published
Jan 1, 2001
Publisher
Dundurn
ISBN-10
1770707298
ISBN-13
9781770707290