Buchdetails
Format
Kindle
Seiten
192
Sprache
Englisch
Veröffentlicht
Nov 3, 2009
Verlag
Kogan Page
ISBN-10
0749458658
ISBN-13
9780749458652
Beschreibung
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Genres
Natur