Детали книги
Формат
Kindle
Страницы
192
Язык
Английский
Опубликовано
Nov 3, 2009
Издатель
Kogan Page
ISBN-10
0749458658
ISBN-13
9780749458652
Описание
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Жанры
Природа