书籍详情
格式
Kindle
页数
192
语言
英语
已发布
Nov 3, 2009
出版商
Kogan Page
ISBN-10
0749458658
ISBN-13
9780749458652
描述
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
类型
自然