Bokdetaljer
Format
Kindle
Sidor
192
Språk
Engelska
Publicerad
Nov 3, 2009
Förlag
Kogan Page
ISBN-10
0749458658
ISBN-13
9780749458652
Beskrivning
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Genrer
Natur