Detalles del libro
Formato
Kindle
Páginas
192
Idioma
Inglés
Publicado
Nov 3, 2009
Editorial
Kogan Page
ISBN-10
0749458658
ISBN-13
9780749458652
Descripción
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Géneros
Naturaleza