Boekdetails
Formaat
Kindle
Pagina's
192
Taal
Engels
Gepubliceerd
Nov 3, 2009
Uitgever
Kogan Page
ISBN-10
0749458658
ISBN-13
9780749458652
Beschrijving
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Genres
Natuur