Strategic Management: Formulation, Implementation, and Control
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Feb 1, 2004
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Englisch
·
Taschenbuch
(900 Seiten)
Format
Taschenbuch
Seiten
900
Sprache
Englisch
Veröffentlicht
Feb 1, 2004
Verlag
Irwin/McGraw-Hill
ISBN-10
0072980079
ISBN-13
9780072980073
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
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