책 세부 정보
형식
페이퍼백
페이지
900
언어
영어
출판됨
Feb 1, 2004
출판사
Irwin/McGraw-Hill
ISBN-10
0072980079
ISBN-13
9780072980073
설명
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
장르들
비즈니스 & 경제
그래픽 노블