جزئیات کتاب
فرمت
جلد نرم
صفحات
900
زبان
انگلیسی
منتشر شده
Feb 1, 2004
ناشر
Irwin/McGraw-Hill
ISBN-10
0072980079
ISBN-13
9780072980073
توضیحات
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
ژانرها
کسبوکار و اقتصاد
رمانهای گرافیکی