Detalles del libro
Formato
Tapa blanda
Páginas
900
Idioma
Inglés
Publicado
Feb 1, 2004
Editorial
Irwin/McGraw-Hill
ISBN-10
0072980079
ISBN-13
9780072980073
Descripción
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
Géneros
Negocios y Economía
Novelas Gráficas