Book Details
Format
Paperback
Pages
900
Language
English
Published
Feb 1, 2004
Publisher
Irwin/McGraw-Hill
ISBN-10
0072980079
ISBN-13
9780072980073
Description
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
Genres
Business & Economics
Graphic Novels