توضیحات
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
جزئیات کتاب
فرمت
جلد نرم
صفحات
139 صفحه
زبان
انگلیسی
منتشر شده
مه 28, 2006
ناشر
Kogan Page
نسخهها
2 نسخه
ISBN-10
074944665X
ISBN-13
9780749446659