Opis
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
Szczegóły książki
Format
Miękka okładka
Strony
139 stron
Język
Angielski
Opublikowany
maj 28, 2006
Wydawca
Kogan Page
Wydania
Wydania: 2
ISBN-10
074944665X
ISBN-13
9780749446659