설명
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
책 세부 정보
형식
페이퍼백
페이지
139 페이지
언어
영어
출판됨
5월 28, 2006
출판사
Kogan Page
판본
판본 2개
ISBN-10
074944665X
ISBN-13
9780749446659