Descrizione
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
Dettagli del libro
Formato
Brossura
Pagine
139 pagine
Lingua
Inglese
Pubblicato
mag 28, 2006
Editore
Kogan Page
Edizioni
2 edizioni
ISBN-10
074944665X
ISBN-13
9780749446659