Beskrivning
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
Bokdetaljer
Format
Pocketbok
Sidor
139 sidor
Språk
Engelska
Publicerad
maj 28, 2006
Förlag
Kogan Page
Upplagor
2 utgåvor
ISBN-10
074944665X
ISBN-13
9780749446659