Description
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
Book Details
Format
Paperback
Pages
139 pages
Language
English
Published
May 28, 2006
Publisher
Kogan Page
Editions
2 editions
ISBN-10
074944665X
ISBN-13
9780749446659