الوصف
This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads.
تفاصيل الكتاب
تنسيق
غلاف صلب
صفحات
160 صفحات
لغة
الإنجليزية
منشور
مايو 1, 2006
الناشر
OPEN UNIVERSITY PRESS
الطبعات
2 طبعات
رقم ISBN-10
0335218873
رقم ISBN-13
9780335218875