Opis
This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads.
Szczegóły książki
Format
Twarda okładka
Strony
160 stron
Język
Angielski
Opublikowany
maj 1, 2006
Wydawca
OPEN UNIVERSITY PRESS
Wydania
Wydania: 2
ISBN-10
0335218873
ISBN-13
9780335218875