Description
This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads.
Book Details
Format
Hardcover
Pages
160 pages
Language
English
Published
May 1, 2006
Publisher
OPEN UNIVERSITY PRESS
Editions
2 editions
ISBN-10
0335218873
ISBN-13
9780335218875