Descripción
This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads.
Detalles del libro
Formato
Tapa dura
Páginas
160 páginas
Idioma
Inglés
Publicado
may. 1, 2006
Editorial
OPEN UNIVERSITY PRESS
Ediciones
2 ediciones
ISBN-10
0335218873
ISBN-13
9780335218875