الوصف
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
350 صفحات
لغة
الإنجليزية
منشور
سبتمبر 1, 2011
الناشر
Pearson/Education
الطبعات
2 طبعات
رقم ISBN-10
0132374722
رقم ISBN-13
9780132374729