描述
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
书籍详情
格式
平装书
页数
350 页
语言
英语
已发布
9月 1, 2011
出版商
Pearson/Education
版本
2 个版本
ISBN-10
0132374722
ISBN-13
9780132374729