Description
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
Détails du livre
Format
Broché
Pages
350 pages
Langue
Anglais
Publié
sept. 1, 2011
Éditeur
Pearson/Education
Éditions
2 éditions
ISBN-10
0132374722
ISBN-13
9780132374729