설명
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
책 세부 정보
형식
페이퍼백
페이지
350 페이지
언어
영어
출판됨
9월 1, 2011
출판사
Pearson/Education
판본
판본 2개
ISBN-10
0132374722
ISBN-13
9780132374729