Описание
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
Детали книги
Формат
Мягкая обложка
Страницы
350 страниц
Язык
Английский
Опубликовано
сен 1, 2011
Издатель
Pearson/Education
Издания
Изданий: 2
ISBN-10
0132374722
ISBN-13
9780132374729