Descrição
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
Detalhes do Livro
Formato
Brochura
Páginas
350 páginas
Idioma
Inglês
Publicado
set 1, 2011
Editora
Pearson/Education
Edições
2 edições
ISBN-10
0132374722
ISBN-13
9780132374729