Description
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
Book Details
Format
Paperback
Pages
350 pages
Language
English
Published
Sep 1, 2011
Publisher
Pearson/Education
Editions
2 editions
ISBN-10
0132374722
ISBN-13
9780132374729