الوصف
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
تفاصيل الكتاب
تنسيق
كيندل
صفحات
272 صفحات
لغة
الإنجليزية
منشور
مارس 31, 2010
الناشر
Palgrave Macmillan
رقم ISBN-10
6612911735
رقم ISBN-13
9786612911736