描述
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
书籍详情
格式
Kindle
页数
272 页
语言
英语
已发布
3月 31, 2010
出版商
Palgrave Macmillan
ISBN-10
6612911735
ISBN-13
9786612911736