Beskrivning
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Bokdetaljer
Format
Kindle
Sidor
272 sidor
Språk
Engelska
Publicerad
mar 31, 2010
Förlag
Palgrave Macmillan
ISBN-10
6612911735
ISBN-13
9786612911736