설명
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
책 세부 정보
형식
킨들
페이지
272 페이지
언어
영어
출판됨
3월 31, 2010
출판사
Palgrave Macmillan
ISBN-10
6612911735
ISBN-13
9786612911736