جزئیات کتاب
فرمت
کیندل
صفحات
272
زبان
انگلیسی
منتشر شده
Mar 31, 2010
ناشر
Palgrave Macmillan
ISBN-10
6612911735
ISBN-13
9786612911736
توضیحات
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.