Descrizione
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Dettagli del libro
Formato
Kindle
Pagine
272 pagine
Lingua
Inglese
Pubblicato
mar 31, 2010
Editore
Palgrave Macmillan
ISBN-10
6612911735
ISBN-13
9786612911736