Descripción
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Detalles del libro
Formato
Kindle
Páginas
272 páginas
Idioma
Inglés
Publicado
mar. 31, 2010
Editorial
Palgrave Macmillan
ISBN-10
6612911735
ISBN-13
9786612911736