Beschrijving
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Boekdetails
Formaat
Kindle
Pagina's
272 pagina's
Taal
Engels
Gepubliceerd
mrt. 31, 2010
Uitgever
Palgrave Macmillan
ISBN-10
6612911735
ISBN-13
9786612911736