The Small Big: Small Changes That Spark Big Influence
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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Format
Hörbuch
Sprache
Englisch
Veröffentlicht
Sep 30, 2014
Verlag
Tantor Media Inc
Ausgaben
5 editions
ISBN-10
1452669635
ISBN-13
9781452669632