Opis
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Szczegóły książki
Format
Audiobook
Język
Angielski
Opublikowany
Sep 30, 2014
Wydawca
Tantor Media Inc
Wydania
5 editions
ISBN-10
1452669635
ISBN-13
9781452669632