The Small Big: Small Changes That Spark Big Influence

The Small Big: Small Changes That Spark Big Influence

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2014 · 英语 · 有声书 · 5 editions
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描述

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

书籍详情

格式 有声书
语言 英语
已发布 Sep 30, 2014
出版商 Tantor Media Inc
ISBN-10 1452669635
ISBN-13 9781452669632
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