Beskrivning
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Bokdetaljer
Format
Ljudbok
Språk
Engelska
Publicerad
Sep 30, 2014
Förlag
Tantor Media Inc
Upplagor
5 editions
ISBN-10
1452669635
ISBN-13
9781452669632