Description
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Book Details
Format
Audiobook
Language
English
Published
Sep 30, 2014
Publisher
Tantor Media Inc
Editions
5 editions
ISBN-10
1452669635
ISBN-13
9781452669632