Descrição
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Detalhes do Livro
Formato
Audiolivro
Idioma
Inglês
Publicado
Sep 30, 2014
Editora
Tantor Media Inc
Edições
5 editions
ISBN-10
1452669635
ISBN-13
9781452669632