تفاصيل الكتاب
تنسيق
غلاف ورقي
صفحات
645
لغة
الإنجليزية
منشور
Jan 1, 2009
الناشر
Pearson
رقم ISBN-10
0135024145
رقم ISBN-13
9780135024140
الوصف
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
الأنواع
علم وتكنولوجيا
أعمال واقتصاد
المعاصر