书籍详情
格式
平装书
页数
645
语言
英语
已发布
Jan 1, 2009
出版商
Pearson
ISBN-10
0135024145
ISBN-13
9780135024140
描述
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
类型
科学与技术
商业与经济
当代