جزئیات کتاب
فرمت
جلد نرم
صفحات
645
زبان
انگلیسی
منتشر شده
Jan 1, 2009
ناشر
Pearson
ISBN-10
0135024145
ISBN-13
9780135024140
توضیحات
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
ژانرها
علم و فناوری
کسبوکار و اقتصاد
معاصر