책 세부 정보
형식
페이퍼백
페이지
645
언어
영어
출판됨
Jan 1, 2009
출판사
Pearson
ISBN-10
0135024145
ISBN-13
9780135024140
설명
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
장르들
과학 & 기술
비즈니스 & 경제
현대