Detalles del libro
Formato
Tapa blanda
Páginas
645
Idioma
Inglés
Publicado
Jan 1, 2009
Editorial
Pearson
ISBN-10
0135024145
ISBN-13
9780135024140
Descripción
Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
Géneros
Ciencia y Tecnología
Negocios y Economía
Contemporáneo